Although Black travelers spend over $109 Billion on travel annually, we are grossly underrepresented in travel marketing. Black travel content creators are passed up for media and employment opportunities as well as paid campaigns. We are not paid equitably, and many travel brands neglect to market directly to us. Yet, there are many Black travel content creators covering a wide variety of topics from culinary travel to couples travel. Black Travel Alliance is changing that.
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Black Travel Alliance (BTA) is a group of Black travel content creators worldwide on a mission to support Black content creators and increase their representation in the travel industry, including but not limited to employment, conferences, and media. BTA is fighting for equal opportunities in the travel space and holding the travel industry accountable.
Spurred by the George Floyd tragedy and the subsequent black squares many travel brands posted on social media, the launch team consisted of 17 founding members. Their first campaign #PullUpForTravel challenged the disconnect between travel brands’ “Black Lives Matter” pronouncements and their actions in the travel space.
Since launching in June 2020, BTA now features a job board, and they host networking and educational events like Pitching Do’s and Don’ts. They aim to provide training and business support to members and hold destinations and travel brands accountable on the issue of diversity in travel marketing and storytelling.
In this episode we cover:
- The challenges Black travel content creators face.
- What inspired the formation of Black Travel Alliance.
- How the founding members got organized and their growing pains.
- The travel industry’s reaction to the alliance and the #PullUpForTravel campaign.
- How they are holding destinations and travel brands accountable on the issue of diversity in travel marketing and storytelling.
How to get involved:
BTA is now accepting accepting members. If you are a Black travel blogger, journalist, photographer, podcaster, social media influencer, or vlogger, join Black Travel Alliance here. Membership is also open to allies including travel brands and tourism boards. As a member, you will receive email updates and learn about upcoming events.
Connect with Black Travel Alliance
YouTube: Black Travel Alliance
Listen to these other episodes with Black travelers: